Beyonce will now serve as brand ambassador for Pepsi, in a multi-year campaign deal worth $50 million dollars. Pepsi’s decision came from the desire to develop new and engaging ways to bring in consumers and retailers alike. Beyonce will appear in print and out-of-home ads for Pepsi, as well as in-store advertising. She is also set to appear in “Live For Now”, a global television commercial that will air in 2013.
Aucun commentaire:
Enregistrer un commentaire