Jimmy Iovine & Dr. Dre Unveil Beats By Dre Holiday Collection: ‘Other Rappers Can Try To Introduce Their Own Headphones…

Jimmy Iovine and Dr. Dre want to make one thing clear: They started this.

Over the last few years, Dr. Dre and Jimmy Lovine have helped set a standard when it comes to good, high quality headphones and judging by the 2011 Holiday Product Launch that was unveiled in New York earlier this week, the two label titans are ready to take it to the next level. Holding true to their commitment to DJ’s, Beats teamed up with Euro DJ/hitmaker David Guetta to bring a limited edition headphone made just for the record spinners.

Overall the designs of the new headphones are sleeker, with a new variety of colors including a matte grey, a colbalt blue and my personal fav, hot pink. But hands down, the centerpiece of the showcase was Beats new cordless studio headphone. Featuring a rechargeable battery and retailing close to $300, the headphones are equipped with a Bluetooth that allows for clarity in not only your music, but also your phone conversations.

“You see all these rappers now with headphones – let them try – Dre is not a just a rapper. He’s a master of sound, which reflects in our products, “ says Iovine, the CEO of Beats By Dre, “So all these other rappers can try to introduce their own headphones. It doesn’t bother us at all. All it does is make us look better.”