Over the last few years, Dr. Dre and Jimmy Lovine
have helped set a standard when it comes to good, high quality
headphones and judging by the 2011 Holiday Product Launch that was
unveiled in New York earlier this week, the two label titans are ready
to take it to the next level. Holding true to their commitment to DJ’s,
Beats teamed up with Euro DJ/hitmaker David Guetta to bring a limited
edition headphone made just for the record spinners.
Overall the designs of the new headphones are sleeker, with a new
variety of colors including a matte grey, a colbalt blue and my personal
fav, hot pink. But hands down, the centerpiece of the showcase was
Beats new cordless studio headphone. Featuring a rechargeable battery
and retailing close to $300, the headphones are equipped with a
Bluetooth that allows for clarity in not only your music, but also your
phone conversations.
“You see all these rappers now with headphones – let them try – Dre
is not a just a rapper. He’s a master of sound, which reflects in our
products, “ says Iovine, the CEO of Beats By Dre, “So all these other
rappers can try to introduce their own headphones. It doesn’t bother us
at all. All it does is make us look better.”
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