7 févr. 2012

Soko Stingo, The African Fashion Market With a Difference


Street markets used to be known primarily as places to buy and sell life’s essentials, but I  recently came across an artic an article about a street market with a difference.
It’s called Soko Stingo (which means style market in Swahili), it’s a pop-up fashion market, and according to its financial director, Adebayo Oke-lawal, it is the first creative market that does not have the goal of selling.

The aim is to provide a place for designers and entrepreneurs to network, a platform that helps them get to the next level, and vehicle for improving fashion trade between the countries involved . “It's about building a relationship that brings people together all over Africa, from Botswana to Dakar", he said.
The concept was developed by five entrepreneurs (Adebayo Oke- Lawal of the brand Orange Culture, Bubu Ogisi of iamISOGO, Terence Sambo of One Nigerian Boy, Ifeanyi Dike and Makida Moka) as a creative business venture, and the first edition took place in Accra, Ghana, last October, attracting more than 300 designers, entrepreneurs and socialites. 

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