Diddy Reportedly Partners With DeLeon Tequila

Diddy is expanding his alcohol empire to include tequila. 

Diddy has turned Ciroc vodka into a well-known and well-liked brand, one that is also synonymous with rappers around the world. Now that Ciroc is a $100 million franchise, Diddy is looking for the next big thing-- which is apparently tequila. 

NYPost reports that the music mogul, who recently launched yet another new venture with Revolt TV, will be expanding into the business of tequila come 2014. 

He's reportedly already partnered with high-end tequila brand DeLeon Tequila.