Produced by MTV Networks Africa in association with The MTV Staying Alive Foundation, PEPFAR and the Partnership for an HIV-Free Generation (HFG), Shuga: Love, Sex, Money was conceived in order to spread the message of responsible sexual behaviour and tolerance. The initiative, funded extensively by the U.S. Government through PEPFAR, is working closely with the Government of Kenya to ensure the programme fits within Kenya’s existing HIV prevention strategy.
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