The Game Changes Name Of Rolex Records To The Firm

After being approached by the watch brand, Game retires the Rolex Records title for his label, renaming it The Firm.

Game announced plans to launch a label called Rolex Records late last year, the name of which paid tribute to the iconic watch company. Unfortunately Game has now revealed that his homage was greeted with a copyright claim by Rolex, and the brand has forced him to retire both the title and logo of his label.

However, the Compton rapper has announced a new name for his imprint, which he is calling The Firm. While the choice is most likely a reference to the Nas-helmed supergroup (Game's tendency to namedrop knows no boundaries), chances are he won't have a problem with lifting the title.

Read the full statement from the rapper below. [Via instagram]

"ATTENTION: All artist & producers !!!!!! So after a 6 long month legal battle with Rolex watches over the name "Rolex Records" we lost & had to fully change the name of the label & it's logo away from the likeness of Rolex's crown & stay away from any & everything resembling Rolex. Can't use "Roley Boyz" or "Roley Records" either....... But today a new regime starts & I am officially the CEO of "The Firm" & we are looking for elite artists to be a part of a new movement. With that being said.... Upload your SOUNDCLOUD in my comments NOW !!! Me & @leauxsteez will be listening to your music all day today.... So FOLLOW @leauxsteez & upload your SOUNDCLOUD or Tag someone who will benefit from the start of my new label & have them upload the link to their music on mine & @leauxsteez page NOW. Thanks... & I'm looking forward to all the dope new music - The Game". 

Check out below the logo of his label.