With Kendrick Lamar's last album, 2012's good kid, m.A.Ad city receiving more critical praise than any other hip-hop album of the year, you'd think the L.A. rapper would be feeling some heat to craft a follow-up that matches its predecessor's acclaim, but that doesn't seem to be the case. When asked specifically about the "pressure" he was feeling for the upcoming project, Lamar responded: “Not really pressure.
I think it’s like fun if anything because it’s a challenge not only for myself, my fans. And just me creatively. I think it’s more of an anxious type feeling. Cause this word ‘pressure’ was thrown around right before my album. Every interview I was doing. And seriously I didn’t feel it. I was like ‘I’mma go out here and give it my best shot for what I know.’ And I’mma do that the second time around.”
Lamar wasn't overflowing with details about the new album, but he did say “It’s in the process” and commended TDE on their creative process and artist management. “I can’t speak for other people, but I know we have meetings,” Kendrick said. “Like real meetings. We sit down. And we been doing this for the past seven, 10 years. Really like grouping up and having meetings of what we gon’ do. You know? And that helps. Communication helps all the way. As far as knowing each individual artist and what they goals are and what they come to do. And that comes with good management.”
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