Asher Roth Signs To Def Jam; New Album Due March 2012

 

About f*cking time I say! Asher Roth has been flying under the radar since the release of his debut album, Asleep In The Bread Aisle in 2009. He has released mixtapes here and there, and released a few videos that will more than likely play the role as promotional singles for the album – but we had yet to hear anything concrete since then. Well now, it has been officially announced that Asher Roth is coming to Def Jam and we can expect his new album, Is This Too Orange? – by March of 2012 under SRC/Def Jam Records. The press release says:

While working on his IDJ/SRC debut, Asher has kept his rabid fan-base satiated with a flood of new material online, including a lauded mixtape, 2010′s Seared Fois Gras With Quince And Cranberry, The Rawth EP- a free album with producer Nottz, plus countless singles, guest verses, and videos. Now, Roth prepares to leap back into the spotlight. “The Def Jam brand stands for quality, creativity, and authenticity,” said Steve Bartels, Island Def Jam President and COO. “We believe Asher Roth delivers all this and more. He’s a great fit for us and we look forward to delivering Asher’s special brand of great hip-hop music as only Def Jam can.” SRC Records CEO, Steve Rifkind, agrees. “Partnering up with Def Jam on Asher’s album is a great opportunity for all parties involved,” said Rifkind. Pabst & Jazz Sessions will be the first release from Asher Roth under his new label, which drops on December 20th.